A QR code is not a call-to-action!
Posted on 2, Aug
Last week, we’ve launched the invisible QR Code. And as expected, it raised many concerns on social networks. If we had to summarize them, it would be something like: “QR Codes are calls-to-action. So if you make them invisible, why will people scan ?”. But the point is precisely that a QR Code is NOT [...]
Is the French mobile ecosystem taking off?
Posted on 14, Jun
Last Thursday, our CEO, Denis Brulé, had the opportunity to talk at the closing conference of Buzzness Mobile in Paris. And we got confirmations for many of our thoughts. No one can deny that a dynamic mobile ecosystem is really building up in France. Proof of it were given by the number and diversity of [...]
Castorama integrates scanning thanks to Moodstocks
Posted on 7, Jun
Today we’re really pleased to announce a new integration of our scanning tech into a famous french retailer app: Thanks to it, DIY has never been so easy. No more troubles looking for tools you’ve seen in a catalogue. Just scan the image of the product itself to know how to use it and where [...]
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