A QR code is not a call-to-action!
Posted on 2, Aug
Last week, we’ve launched the invisible QR Code. And as expected, it raised many concerns on social networks. If we had to summarize them, it would be something like: “QR Codes are calls-to-action. So if you make them invisible, why will people scan ?”. But the point is precisely that a QR Code is NOT [...]
Is the French mobile ecosystem taking off?
Posted on 14, Jun
Last Thursday, our CEO, Denis Brulé, had the opportunity to talk at the closing conference of Buzzness Mobile in Paris. And we got confirmations for many of our thoughts. No one can deny that a dynamic mobile ecosystem is really building up in France. Proof of it were given by the number and diversity of [...]
Auchan Clic Info powered by Moodstocks
Posted on 17, May
Great news for Moodstocks: Auchan (one of the biggest french retailers) now uses scanning to make their flyers interactive! Thanks to Moodstocks API and SDK, Auchan could integrate the scanning feature in a breeze on the three main operating systems (iPhone OS, Android, Windows Phone 7). And spend time on what really matters: the experience they provide [...]
Auchan Find It : augmented commerce based on Moodstocks API
Posted on 25, Oct
After Quicksilver Snoop It, here comes Auchan Find It ! It’s a cool smart phone app that lets you get coupons, recipes, or games just by snapping a packaging, a poster, or a catalogue. Of course it works only with Auchan products. Just check it out (French only) : The app was showcased during an [...]
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