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Home » Blog » A QR code is not a call-to-action!

A QR code is not a call-to-action!

Time Posted on 2, Aug

Last week, we’ve launched the invisible QR Code. And as expected, it raised many concerns on social networks. If we had to summarize them, it would be something like: “QR Codes are calls-to-action. So if you make them invisible, why will people scan ?”. But the point is precisely that a QR Code is NOT [...]

Meet the first invisible QR Code!

Time Posted on 27, Jul

Don’t you think QR Codes are ugly? We do here at Moodstocks! So we designed the first INVISIBLE QR Code: Stick it everywhere to make the world interactive without spoiling it! If you don’t have your own invisible QR code yet feel free to get in touch.

Google loves image recognition!

Time Posted on 6, Jul

Google made some very interesting announcements in the image recognition space lately. First they integrated Goggles into their web user interface so that you can now use images to run queries. You can even drag an drop your pic of choice to start your search! The Mountain View giant also launched a new marketing experiment [...]

A French hackathon with free beers at Le Camping!

Time Posted on 27, Jun

Last week end APIs and mashups were definitely buzzwords here in Paris since guys from Le Camping organized a very cool 24-hour hackathon at le Palais Brongniart! We were very pleased to join this hackathon both as a guest API and a beer provider  We were also particularly impressed by the quality of the organization [...]

Moodstocks is not Google Goggles

Time Posted on 28, Feb

Moodstocks is all about scanning. It links any people to any object through any smartphone, so that you can follow the digital activity related to a physical object in real-time : who scanned it? What did they think of it? Where did they promote it? If you are the first one to scan an object, [...]

La Redoute also likes image recognition !

Time Posted on 1, Nov

Image recognition is trendy, that’s for sure ! After JCDecaux, the french retailer La Redoute integrated the technology in its iPhone app. It’s called Pix&Find and it’s great ! It enables you to snap a page in La Redoute catalogue in order to be redirected to the relevant product pages on-line. Do you also want to link [...]

JCDecaux launches USnap !

Time Posted on 15, Oct

Great news for image recognition ! JCDecaux also think it’s better than barcode scanning. You don’t believe me ? Just check out the app they released a few days ago ! It’s called USnap, and it’s cool ! Basically, USnap provides you with digital goodies related to a poster in the street just by snapping [...]

Apple buys facial recognition specialist Polar Rose !

Time Posted on 21, Sep

As you already know visual search is getting really trendy among tech giants these days. After Amazon Google and eBay Apple decided to join the party. So they bought the Swedish Polar Rose for a 29 million. We at Moodstocks think it’s a nice move. For Polar Rose is a great team of computer vision [...]

Image recognition or barcode scanning ?

Time Posted on 8, Sep

Isn’t it obvious ?

Visual search is hot !

Time Posted on 19, Aug

Yes, it is ! To get an insight, just take a look at this insane list : June 2009 : Amazon acquires SnapTell April 2010 : Google buys Plink June 2010 : Ebay acquires Occipital, the guys behind the mobile barcode scanning app RedLaser August 2010 : Google buys Riya, the guys behind the visual [...]

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Recent Comments

  • Who needs QR Codes when all it takes is a picture? • Intense Minimalism on When object recognition becomes REAL-TIME!
  • Kyuhar Kode on A QR code is not a call-to-action!
  • Laurent on A QR code is not a call-to-action!
  • Clément Delangue on A QR code is not a call-to-action!
  • Clément Delangue on A QR code is not a call-to-action!

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Recent Comments

  • Who needs QR Codes when all it takes is a picture? • Intense Minimalism on When object recognition becomes REAL-TIME!
  • Kyuhar Kode on A QR code is not a call-to-action!
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