Last week, we’ve launched the invisible QR Code. And as expected, it raised many concerns on social networks. If we had to summarize them, it would be something like: “QR Codes are calls-to-action. So if you make them invisible, why will people scan ?”.
But the point is precisely that a QR Code is NOT a call-to-action because:
1) If people don’t know what a QR Code is, basically they don’t even see it. Some are even thinking it’s used for internal purpose, as barcodes are.
2) If people know what a QR Code is, then they have no idea what reader they should use or what content they’ll get.
So a lonely QR Code won’t make it. End users will need explicit details. Obviously Quick Response Codes are just a technology, and as such, they must fade away behind what really matters, the service the brand wants to provide to its users! That’s why we designed the invisible QR Code to let people scan the poster instead!