We’re big fans of Apple. We just love their vision. And their products. For years we’ve been spreading the brand in our network. We were the first to buy the iMac, iPod, iPhone, and iPad. But …

But we’re getting sick and tired of the app validation process.

Let the facts speak. In average you’ll have to wait for 7 to 10 days to push a new version in production. If you think only the first upload takes time you’ll be disappointed. The story repeats itself for each single tweak. We call it insane !

The bottom line is : such a policy goes against app quality and breaks the release early release often motto. The process is so annoying that developers don’t even bother to correct small bugs. And when big defects occur it takes ages before end users get any fix.

Apple, let’s face it. Bugs are paving the way to the perfect app and always will. There’s nothing anyone can do against that. Not even you guys. So : don’t you think the app validation process deserves an update ?