When it comes to marketing and communication, huge B2C companies such as L’Oréal invest a lot. As an example, just consider the launch of a new perfume. The target has to be reached, no matter what it takes :

• Spots will be displayed on your TV
• Billboards will spread all around your town
• Ads will appear in your magazines
• Mini-sites will be deployed on the Internet
• Banners will invade the Web
• Viral videos will create the buzz in your community
• Social games will prevent you from working
• iPhone apps will be released
• Special events will be organized in your shops
• Samples will be given out in front of your tube stations

At the end of the day, you will be adressed in all possible contexts : on / off-site, on / off-line. But you will still lack the big picture. You might get the free samples without being aware of the cool iPhone app waiting for you !

That’s where image recognition comes into play. It enables advertisers to achieve maximal brand awareness by linking all the facets of their communication plan with the help of a single device.

You’ll get the cool iPhone App as well as the fancy videos, the funny social game and the map to the closest shop simply by taking a pic of the free sample, the billboard or the magazine ad with your smartphone.

Isn’t it great ?