I guess all of you have heard of augmented reality. With the wide spread of clever smart phones it has become a really trendy topic these days ! You might even have already downloaded apps such as Layar, Wikitude or Bionic Eye.

At first sight augmented reality looks complicated whereas it’s actually a fairly simple concept. It just uses the view screen of your smartphone camera to overlay contextual data on real-life scenes :

So far all the apps available on the market rely on geographic information. In other words, the augmented reality experience is bound to places. Super cool to get information on restaurants or monuments, but what about say DVDs or billboards ?

Enters image recognition. It enables your smartphone to see objects. Of course the underlying technology should be robust (smartphone pics are usually of poor quality), fast (users expect near real-time experiences) and scalable (they are millions of objects out there) enough.

So you want to provide your users with a new generation augmented reality experience ? Just come partner with us ! We have everything you need to get you up and running ! And we’ll be really happy to help.